Walmart will pair shoppable ads with original content on Vudu, the retail giant's streaming video arm, through a partnership with MGM, according to Variety. The ads will launch later in 2018, while the first MGM-produced content is expected to debut in Q1 2019. The interactive ads will run on Movies On Us, Vudu's free streaming service, which already offers advertisers the ability to target ads based on metrics including shopping history. Initially the ads will come in two varieties: Send more i...
Walmart To Launch Shoppable Ads On Its Free Streaming Service
Retail Touch Points - 10 Oct 2018 18:45
Walmart will pair shoppable ads with original content on Vudu, the retail giant's streaming video arm, through a partnership with MGM, according to Variety. The ads will launch later in 2018, while the first MGM-produced content is expected to debut in Q1 2019. The interactive ads will run on Movies On Us, Vudu's free streaming service, which already offers advertisers the ability to target ads based on metrics including shopping history. Initially the ads will come in two varieties: Send more i...
Share this Article
Recommended